Your guests are celebrating holidays, birthdays, and special occasions all through the year. Staying in touch with customers reminds them that your business is there when they need help with these events. This type of loyalty will increase the value of your business, drive more frequent visits, and lead to greater revenue.
In addition to identifying opportunities to communicate with your clients, this course offers strategies to leverage that communication to the greatest effect. It also includes guidance from spa industry experts on marketing best practices, alongside a growing library of pre-made social media posts, blog posts, and email blasts.
Advice from One of the Top Creative Agencies in the USA
We got pretty excited when our partners at Tombras Group agreed to let us share their social media best practices with you for this course. As one of the top creative groups around, their perspective gives your spa an edge.
Ready-to-Use Communication Resources
Pre-made social content, alongside trending hashtags, email blasts, and more.
Industry Communication Benchmarks
This course includes average email metrics for the Spa & Salon Industry to provide a frame of reference when analyzing the effectiveness of your client communications.
This video describes what you'll find in the course.
Course Contributors
Peter Plishka - Strategy
Peter provides communications strategy insights from his 12-year tenure as Director of Communications at Natural Body Spa, where he helped the company scale to 11 thriving locations.
Kristin Dean - Digital Marketing
Kristin shares email best practices learned over 10+ years as a marketing leader. She has worked with multiple brands on lead generation, database management, email campaigns, and measuring performance.
Andrea McKenna - Social
Andrea has over a decade of experience in design, social media, and content strategy. She helps spas find the best channels to engage their customers and, once identified, how to use them to communicate effectively.